Website speed optimization is a fundamental requirement for success. It refers to the technical process of improving how quickly a site’s pages load and respond to user interactions. Because modern users expect near-instantaneous results, even a one-second delay can significantly increase bounce rates and diminish conversion goals.

Beyond the user experience, speed is a critical factor for Search Engine Optimization (SEO). Major search engines like Google use page speed as a ranking signal, meaning faster sites are more likely to appear at the top of search results. Furthermore, a fast-loading site builds brand authority and trust; it signals to the visitor that the business is professional and values their time.